CNA Smart Kids
Reading and educational toys stimulate a child’s development and promote academic excellence.
This campaign highlights the potential that can be unlocked if a child is stimulated from a young age.
Using the classic layout style of flashcards, we dramatise the complex concepts that a child would
be able to grasp if they start reading at a young age.

Art Direction:
Nic Kostouros & Lizali Blom

Copy:
Carissa Nel & Danny Druion

Illustration:
Katlego Phatlane

Video:
Tristan Vogt

Campaign
Smart starts small.
Educational toys and books for all ages.
Full series
 
 
Development preview
 
 
 
 
B is for Biochemistry.
 
 
 
 
 
 
Final Artwork
 
 
 
 
Details
 
 
 
 
- Thank you for viewing -
 
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e-mail
kattphatt@live.com
 
 

 
 
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