Renault Duster Dakar 2015- It's Time for Tough
Concept: Katlego Phatlane & Markus Botha
Copy: Markus Botha
Design: Katlego Phatlane
CGH: Tristan Vogt & Markus Botha
ECD: Marc Watson
This campaign ran in the build-up and over the course of the Dakar Rally, gamifying the race for users at home and letting them live the excitement of the race vicariously.