Renault Duster Dakar 2015

Digital campaign done for the Renault Duster's involvement in the 2015 Dakar Rally.

Renault Duster Dakar 2015- It's Time for Tough
 
Team
 
Concept: Katlego Phatlane & Markus Botha
Copy: Markus Botha
Design: Katlego Phatlane
CGH: Tristan Vogt & Markus Botha
ECD: Marc Watson
 
Summary
This campaign ran in the build-up and over the course of the Dakar Rally, gamifying the race for users at home and letting them live the excitement of the race vicariously. 
 
 
Campaign Microsite
Campaign Logo
Logo Development
Facebook App
Motivational Quotes for Social
Motivational Quotes for Social
Stage Information
Driver Profiles
Stage Footage
Weather updates and News
 
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