Blood. Sweat. Tears. Trophies.
This ad campaign supported Adobe’s presence at the 2016 Cannes Lions International Festival of Creativity. It celebrates festival participants by recognizing how hard they work to get to Cannes – the awards show where they receive the ultimate recognition by their peers. The sentiment “Blood. Sweat. Tears. Trophies.” says Adobe gets it. And the type design celebrates creatives in a very Adobe way: We commissioned various artists to create each of these stunning typographic treatments.
Art for our welcome ad came from Wete of Spain.
Art for Young Lions Competition sponsorship was done by Katt Phatt of South Africa.
Art for our sponsorship of Creative Effectiveness Lions was done by David Mascha of Austria.
Art for our 'Experience' seminar hosted by Stefan Sagmeister and Billie Whitehouse was done by Mario De Meyer of Belgium.
Social media channels.
Social cabana where Adobe hosted interview series with Cannes winners.
Welcome banner in the Palais des Festivals, Cannes, France.
