Blood. Sweat. Tears. Trophies.
This ad campaign supported Adobe’s presence at the 2016 Cannes Lions International Festival of Creativity. It celebrates festival participants by recognizing how hard they work to get to Cannes – the awards show where they receive the ultimate recognition by their peers. The sentiment “Blood. Sweat. Tears. Trophies.” says Adobe gets it. And the type design celebrates creatives in a very Adobe way: We commissioned various artists to create each of these stunning typographic treatments.
Art for our welcome ad came from Wete of Spain.
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/26f6e061f8aba0f854634358_rw_1920.jpg?h=d0e57a88f1bd254447a8fa25bda9c05b)
Art for Young Lions Competition sponsorship was done by Katt Phatt of South Africa.
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/997cd181b2531ed239658def_rw_1920.jpg?h=a49b6b73e34c6ad158a6d7b3540cdc1d)
Art for our sponsorship of Creative Effectiveness Lions was done by David Mascha of Austria.
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/69327dd186b24c787b99c863_rw_1920.jpg?h=8eba9d27d2c714ee5fda61c12faf49d4)
Art for our 'Experience' seminar hosted by Stefan Sagmeister and Billie Whitehouse was done by Mario De Meyer of Belgium.
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/2439353b7e53a4b15c7b2182_rw_1200.jpg?h=3b6f2c45c539f8874089d0bdd76d94fa)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/6b62d366dfa293a7074e1bc2_rw_1920.jpg?h=c9909944e447da0cf34cb5f2f50dace1)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/532e6726bbaddeff22bc7d12_rw_1920.jpg?h=41eeb8673e4dcf7f8156641422d27dc3)
Social media channels.
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/26e634cc5e75008ca734a7ba_rw_1920.png?h=7e19807891cf6ce86ba112f32f81dee8)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/2791b66092d5ea9d21f94251_rw_1200.png?h=85bcc9880cacf4efccacda0656c1d0a5)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/4b466728e98f00548888665f_rw_1200.jpg?h=356e51fc651a417a4d5facb0da739dba)
Social cabana where Adobe hosted interview series with Cannes winners.
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/2525aa7fdec4eb7ce96f387c_rw_1200.jpg?h=2101fd318ed07d8a3a4d5327a99c0977)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/72d6bc74ca8c0e68a4bce57d_rw_1200.jpg?h=90ae09478c9d456dccae662d81bfd970)
Welcome banner in the Palais des Festivals, Cannes, France.
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/4671286bd8ed1853da5d81ff_rw_1920.jpg?h=d7ad59c8a58686d74b08d0ba72704624)