![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/815e6db04f102e4bebf46413_rw_1920.jpg?h=f38c4bb8a92a5d3f3a7a2d32f64edf1d)
CNA Smart Kids
Reading and educational toys stimulate a child’s development and promote academic excellence.
This campaign highlights the potential that can be unlocked if a child is stimulated from a young age.
Using the classic layout style of flashcards, we dramatise the complex concepts that a child would
be able to grasp if they start reading at a young age.
Art Direction:
Nic Kostouros & Lizali Blom
Copy:
Carissa Nel & Danny Druion
Illustration:
Katlego Phatlane
Video:
Tristan Vogt
Campaign
Smart starts small.
Educational toys and books for all ages.
Full series
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/22c66ecfa2aa652f5406e63f_rw_1920.jpg?h=6f8396470bd2eca8c85a008683241b4a)
Development preview
A is for Alternator.
Final Artwork
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/8020ede94ecd9a86ad44205d_rw_1920.jpg?h=401a6a9dab9961f0d2db42f1107c3176)
Details
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/ed2c5f2265e510418d8049b3_rw_1920.jpg?h=b067e6292ab6c506a5cd93ab8ea2e07c)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/4c5beed8a659858920c143df_rw_1920.jpg?h=282137c1d29ced84a9d5ca17573d8b59)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/bb47dd3628eea9ee80d9781b_rw_1920.jpg?h=cebda46b38c412e48dc16ef319922db1)