![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/05dd7d2c1bf394f6fe68ce79_rw_1920.jpg?h=64ea7e6b8fc9f891bad2b78de98462b6)
CNA Smart Kids
Reading and educational toys stimulate a child’s development and promote academic excellence.
This campaign highlights the potential that can be unlocked if a child is stimulated from a young age.
Using the classic layout style of flashcards, we dramatise the complex concepts that a child would
be able to grasp if they start reading at a young age.
Art Direction:
Nic Kostouros & Lizali Blom
Copy:
Carissa Nel & Danny Druion
Illustration:
Katlego Phatlane
Video:
Tristan Vogt
Campaign
Smart starts small.
Educational toys and books for all ages.
Full series
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/e8758215cfb1914568930614_rw_1920.jpg?h=964523892e035116e67e9ee23aa4106a)
Development preview
B is for Biochemistry.
Final Artwork
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/b6c04d812a459098db5d43bf_rw_1920.jpg?h=0c75151f384f39ce16990b886fbb3470)
Details
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/2aa6c101b8f0ed97fbe7cfd1_rw_1920.jpg?h=b85d6c0d65493a4f6ee2306d02ea5ebb)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/f6c55fcebb5536206ccbba50_rw_1920.jpg?h=0e3078eb7777297d862c67d69ca39048)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/005c762113a06593cd97effd_rw_1920.jpg?h=2411ffce37f9525b890c05cc7e70a6cd)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/3affa675c46e87879b8a7851_rw_1920.jpg?h=f840b4bd6960814b522b35980c5f5ecf)