![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/7c816ed5776510fcf488e4a6_rw_1920.jpg?h=26bb481e8faa523995554d9ca3c71489)
CNA Smart Kids
Reading and educational toys stimulate a child’s development and promote academic excellence.
This campaign highlights the potential that can be unlocked if a child is stimulated from a young age.
Using the classic layout style of flashcards, we dramatise the complex concepts that a child would
be able to grasp if they start reading at a young age.
Art Direction:
Nic Kostouros & Lizali Blom
Copy:
Carissa Nel & Danny Druion
Illustration:
Katlego Phatlane
Video:
Tristan Vogt
Campaign
Smart starts small.
Educational toys and books for all ages.
Full series
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/36a835d7209f823c4c19ccbb_rw_1920.jpg?h=9a28532d100a966abc930113d3046a89)
Development preview
C is for Chronograph.
Process 2
Final Artwork
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/d19bb64552655f3156c3acc4_rw_1920.jpg?h=bbc9781cd8e63246a8f0c5a19471576c)
Details
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/2d47c2129699309e02843cdd_rw_1920.jpg?h=c1973f1886b900d82d8c7c670b75604d)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/e8765744b7cf4577c544b2db_rw_1920.jpg?h=f30b3b24edf1694b10151fc6785b6716)
![](https://cdn.myportfolio.com/d53505557cbb62dadbd8bf89202cf946/0cf9b23cfd6d4086a84847f7_rw_1920.jpg?h=81d30461b66e8c554ac34427a049d7a8)