CNA Smart Kids - C is For

Reading and educational toys stimulate a child’s development and promote academic excellence. This campaign highlights the potential that can be unlocked if a child is stimulated from a young age. Using the classic layout style of flashcards, we dramatise the complex concepts that a child would be able to grasp if they start reading at a young age. This is a project for poster 3 titled "C is for"

CNA Smart Kids

Reading and educational toys stimulate a child’s development and promote academic excellence.

This campaign highlights the potential that can be unlocked if a child is stimulated from a young age.

Using the classic layout style of flashcards, we dramatise the complex concepts that a child would

be able to grasp if they start reading at a young age.

Art Direction:

Nic Kostouros & Lizali Blom

Copy:

Carissa Nel & Danny Druion

Illustration:

Katlego Phatlane

Video:

Tristan Vogt

Campaign

Smart starts small.

Educational toys and books for all ages.

Full series

Check out "A is for" here Check out "B is for" here Check out C is for here

Marklives Ad of the week

Development preview

C is for Chronograph.

Process 2

Final Artwork

Details

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